Brands Undertaking Market Research Reap Rewards Through Customer Loyalty

A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

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What to Do When E-Books and Round-Up Posts Just Won’t Cut It

Some strategies are tested and true. They’ve been used successfully by so many people in so many situations that we’ve learned to expect that they work, and will work for us. Period.

Round-up posts and e-books are both examples of that phenomenon. They’ve become ubiquitous, and for good reason. They seem to work, without fail. Or, do they?

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Search Optimization Is Still Part of Social Media Marketing

There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.’” As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my eyebrow with skepticism at those marketers who proclaim that with social media, you no longer need to worry about SEO. Apparently they missed the memo that people also search in social media communities.

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It’s The Content, Stupid!

In today’s age of omnipresent media, online marketing channels often serve as the first point of contact with future customers, whether it’s an online review, a LinkedIn company page, or a product description on your Web site. The web, via its various incarnations ranging from user reviews to YouTube videos, has emerged as the world’s primary resource for obtaining information. In fact, according to a December 2010 study released by Forrester Research, U.S. consumers now spend as much time online as they do sitting in front of the television.

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Three Steps to Choosing the Right Marketing Automation Platform

Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, “We were going to have fewer but more meaningful touch points with prospects and send only highly qualified leads to sales. It sounded great. I was ready!”

But the reality fell short of the anticipated glory for McLellan. “What someone should have told me,” she notes, “is that the first year of implementing a new platform is rough and that the first year is just a sampling of the hard work involved for years to come.”

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Marketing Strategies for Reaching Consumers Using Tablets

Android, Motorola Zoom, iPad, iOS, and iPad 2. What do these operating systems, and tablet devices mean to marketers? How are marketers able to effectively reach consumers using tablets?

I reached out to Chuck Martin, founder of the Future Mobile Institute and author of the new book, ” The Third Screen,” and Harry Kargman, founder and CEO of Kargo, for insights.

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17 Content Creation Ideas to Inspire You

In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?”

And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all.

Brightly doodled, the 17 content creation ideas covered in the course should inspire beginning bloggers (and, heck, even those with a zillion posts under their belt) to churn out engaging, awareness-building posts all the time.

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