How to Get the Most Mileage Out of Branded Content

5 10 2010

A successful custom media program integrates your core message across multiple media channels. This means that your customers are engaged in a way that suits them, allowing them to opt in to whatever media channel they prefer. The aim is to put your user in control, making your message all the more welcome.

One of the greatest benefits of customized branded content is the ability to keep the dialogue with consumers timely and ongoing. More importantly, custom media puts the brand firmly in control of the message. Studies show that customers respond well to this approach: The Roper Public Affairs Custom Publishing Survey from March 2009 reveals that 70% of surveyed participants have acted on tips and information delivered to them in a custom publication.

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