Four Secrets to Killer Content Management for Your Corporate Blog

1 11 2010

Most corporate blogs are ghost towns, in terms of both content and reader engagement. Abandoned blogs litter the web, making the businesses that own them look lazy, uncommitted and anything but current. The reality is that keeping a blog fresh involves more time and effort than most brands are willing to invest, which only makes the few that do succeed look even better. So what are they doing that most others are not?

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