10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters

17 11 2010

Even though half the planet’s population owns cell phones and everywhere you turn there’s buzz about mobile, it’s a new medium for marketers—and even newer to the B2B marketing mix.

It’s not that B2Bs marketers don’t want to innovate around this exciting new set of media, it’s just that their B2B executives need to better understand why mobile poses a high-opportunity, high-ROI marketing channel for their businesses—and how mobile can make a significant impact with their business-centric audiences.

As a marketer, to get your programs to market you first need to get the green light from your internal executives—and that means building the business case for new media and new programs.

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