Tips for Mobile and Social Marketing in B2B E-mail

1 12 2010

Where does the social networking world fit in the B2B e-mail marketer’s plan? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts?

Cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. More retailers are sending SMS notices to alert customers when high-demand products are back in stock. Many B2B e-mail marketers are successfully integrating mobile and social media marketing tactics. This success is measured in stronger brand awareness, better search engine placement, and more website traffic.

Consider the following tips as you take your e-mail marketing efforts cross-channel.





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