If Webinars Are So Awesome, Why Do So Many Underperform?

5 01 2011

Sounds great, right? So if webinars are so awesome, then why do many tragically underperform?

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix—but only 30% of surveyed businesses consider them effective.





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