12 B2B Content-Marketing Practices to Ensure Success

10 01 2011

Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers.

Likely because of that shortcoming, B2B marketers also have confidence in future return on investment (ROI) from their content-marketing efforts.





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