Study Finds Communicating Value is Top Challenge for Marketers

12 01 2011

Effectively quantifying and communicating value will be the top challenge for b2b marketers over the next two years, according to a study from GyroHSR, New York, and the Institute for the Study of Business Markets.

The seventh-annual study, “Insights into Action: ISBM B-to-B Marketing Trends 2012,” was based on an online survey of more than 300 b2b marketers.

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