Mobile Ad Campaigns Still Beating Online

17 01 2011

Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase intent, according to a study by InsightExpress.

The norms of mobile campaigns conducted from Feb. 2007 to Dec. 2010 were 2.6 times higher than online in unaided awareness, 2.0 times higher in aided awareness, and 2.7 times higher in brand favorability.

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