Content Curation – The Cure for What Ails Pharma Social Media?

2 02 2011

Without creating killer content, your social media efforts are doomed.

It’s a valid line of thought; content is the currency of social media.  At the same time, content is one of the most challenging and time-consuming aspects of an engagement.  The burden of producing consistently good content is enough to halt social media efforts before they ever get off the ground.

For a pharmaceutical company, the content burden is even more pronounced.  Not only do pharmaceutical companies face the same demands on content frequency, but they also have the added pressure of dealing with strict FDA regulations.  This not only limits what healthcare companies are able to say via social media, but also how compelling the content winds up being by the time it’s stripped down to comply with existing regulations.  It’s not an impossible task, but it adds a layer of complexity not faced in all industries.




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