Tough Love Comes to E-mail and Social Marketing

4 02 2011

Inboxes are cluttered. People are turned off – and tuning out marketing messages. Instead, everyone’s hanging out on Facebook or exchanging text messages with friends. What can e-mail, social media, and direct marketers do?

Entrepreneur Gary Vaynerchuk provides some tough love to inspire, berate, and cajole marketers to use e-mail as an effective tool instead of overusing it.

Vaynerchuk related his own experience at, a retail website he launched in 1997. Thanks in large part to e-mail, the company’s annual revenue jumped from $4 million to $60 million over five years.




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