Is Your Content Marketing as Effective as You Think?

11 02 2011

“All content is not equal in relevance or usefulness to your prospects,” writes Ardath Albee at Marketing Interactions. “The overwhelming amount of content available online generates a lot of clutter and noise that your prospects must sort through to find useful information that addresses their needs.” That’s why pageviews and clicks—on their own—don’t accurately measure the effectiveness of your content marketing.

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