Make the Leap From Lead Generation to Sales Enablement

11 02 2011

According to a recent IDC study, tech marketers are seeing a 4% budget increase this year. This poses the question, “How will this increased marketing spend drive needed sales?” The answer resides in the understanding of the science of media.

Marketers are becoming more sophisticated and analytical in how they leverage technology to reach their target market. This approach has also changed communications from marketers pushing messaging at their targets, to entering into relevant conversations with the end user, thus creating and enhancing the long-term relationship.

The science of media mind-set has driven the need for more than just lead generation. Marketers are looking for sales enablement.





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