KPIs Provide Insight to Influence Success and Strategy

17 02 2011

An integral part of effective marketing-measurement initiatives is establishing key performance indicators (KPIs).

KPIs serve as a special type of metric. Whereas all marketing metrics should help marketers assess their performance, KPIs are intended to provide leading insight into the future impact of marketing efforts on business outcomes. They indicate a change in performance and provide insight on how to influence success.





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