Rebalance B2B Marketing Budgets to Maximize Sales

21 02 2011

One of the fastest-growing large companies in the world is VMware, based in Palo Alto, CA. Its sales, for example, have tripled over the last four years, from $600 million in 2006 to $2 billion in 2009, and sales are expected to hit $3 billion in 2010.

That may be why VMware is a Wall Street darling—because compared with the competition the company is growing both profitably and predictably. Why is that? And what does this mean to B2B marketers?





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