Integrate Customer Service Into Social Media Marketing

22 02 2011

In the social media ecosystem, customers want to know that you’re listening and responding. As your organization’s front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares.

With social media, you have to win your prospects, customers, and fans with every interaction across platforms. As your company’s point of interaction, customer service is critical to your social media marketing efforts.

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