Content and Commerce: Risk and Reward

28 02 2011

When I worked in magazines, we talked about such passion points as cars, fashion, cooking. What magazines do very well is address those passion points. When I started my website it turned out to be something a little different and even more powerful. 

Harnessing an emotional engagement is enabling my Web site to build both a community and an e-commerce business.

Community and commerce is the digital world’s latest buzzword, spurred in large part by the phenomenal success of Groupon and the “members only” model of Gilt, Rue La La and others. 





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