What B2B Email Marketers Want to Improve Most

1 03 2011

Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a new report by BtoB.

List hygiene (42%) and email personalization (42%) are the next-most-cited improvement areas among surveyed B2B email marketers; just 21% cite integrating email with social networking.

READ MORE HERE!

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: