What B2B Email Marketers Want to Improve Most

1 03 2011

Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a new report by BtoB.

List hygiene (42%) and email personalization (42%) are the next-most-cited improvement areas among surveyed B2B email marketers; just 21% cite integrating email with social networking.




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