CMOs: Budgets Shifting; Social Spend, Optimism Up

3 03 2011

Though social media spending is projected to constitute a growing share of companies’ overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association. 

Social media spending is expected to account for 9.8% of marketing budgets over the next 12 months, up from the current 5.6%. Moreover, in the next five years, social spending is projected to climb to 18.1% of total marketing budgets.

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