Hidden Costs of Social Media Marketing and How to Beat Them

7 03 2011

If you’ve actually done social media marketing you know that it’s neither cheap nor easy. It’s easy to be deceived, though. Actual costs conceal effort, and ultimately, it’s the results that speak for themselves.

Sometimes, when you take a look at the cost you pay per click or impressions, the visibility and leads you’re paying for seem dirt cheap. Measure them up against other forms of advertising, and it almost feels like theft. Well, it pays to keep the hidden costs in mind, too, according to a recent report in AdAge.





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