Organizing an SEO-Driven Social Media Strategy for Large Enterprises

9 03 2011

There is no doubt that social media has become a global phenomenon. However, in order to achieve its true value within the SEO context, as well as to not outdo yourself in the early stages, there are a number of organizational strategies that should be incorporated early on in the process.

The two strategies outlined below will yield a higher ROI sooner rather than later when starting out and may help you avoid scratching your head asking “Why am I not ranking for this keyword?” “Why is there no scrolling window of tweets in the SERPs about the keyword?” or “Does it have anything to do with the fact that my efforts are fragmented across too many channels?”

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