How to Improve Odds of Success in Video Marketing: Follow the Money

14 03 2011

YouTube is monetizing over 2 billion video views per week globally. So, follow the YouTube partners who are making that money.

For example, take a closer look at Next New Networks, an independent video production company based in New York. As Danny Goodwin reported last week in his post, “YouTube Buys Video Producer Next New Networks,” the company behind two of YouTube’s top videos of 2010 has yet to see meaningful revenue from advertising despite having 2 billion views and more than 5 million subscribers.

How did Next New Networks become successful in video marketing? And, more importantly, what lessons can you learn from their eight-figure success story? According to Ben Relles, who headed up programming and development at Next New Networks, there were three key drivers for this success.





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: