LinkedIn Gets Into the Personalized B2B News Business

15 03 2011

Professional social network LinkedIn has launched a beta version of a business news aggregation service that targets user interests based on what that member’s connection and industry leaders are reading and sharing. LinkedIn Today pulls together news from a range of business and consumer information sources into a personalized news page of headlines and blurbs.

According to LinkedIn, the aggregations takes three “social views” of the news for the reader. LinkedIn looks at the news that is being shared among your connections in the social network to determine relevance. The algorithms also look at news in your industry generally to see what others in that industry and outside of your network deem important. And finally, the system also sees what stories are trending across all industries and adds those to the personalized front page.





One response

15 03 2011
Jeff Miller

This will be interesting to follow…thanks for sharing.

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