Why Sales Is Still Missing From Social CRM

21 03 2011

 Today’s sales professionals operate less from the fairway and more online and by phone. Indeed, CRM, email, and web conferencing have become the ubiquitous productivity portals for all customer-facing professionals. However, with the efficiencies and cost effectiveness of such virtual work platforms has also come a dramatic reduction in the actual relationship time needed to conduct the inherently interpersonal business of selling.

In the past few years, while sales has mostly ignored the social media revolution, the marketing and customer service functions have led the way in adopting and demonstrating the power of social media in engaging customers, especially as part of the social CRM movement.

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