B2B SEO grows more important among small companies

22 03 2011

Looking to save money on advertising in the long term, more small companies intend to incorporate search engine optimization into their greater B2B online marketing initiatives, a new survey conducted by Network Solutions indicates.

More than one-quarter of the small businesses polled (27 percent) said they currently had a search engine optimization plan in place, which is up from the 19 percent that used this strategy in 2010. Additionally, more companies intend to develop B2B SEO plans over the next two years, with 36 percent planning to have an SEO strategy in that time frame.

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