Brand Marketers Compete With Counterfeiters in a Search-Driven World

23 03 2011

Counterfeiters have found fertile ground online, taking advantage of the global reach and efficiencies of the Internet to find new customers while exploiting the Internet’s anonymity to hide their tracks. Well-known brands are ripe targets for these scammers who compete with legitimate search marketers for traffic, clicks, and conversions.

We recently analyzed five major sports brands, including U.S. leagues and international competitions, to see who was using these brands in online trading and promotion of sports apparel with questionable provenance.

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