Seven Tips for Achieving Social Media ROI

25 03 2011

The most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive may partly explain the influx of community manager jobs popping up over the course of last year, as well as other efforts to formalize social media marketing in the enterprise. The race is on!

Happily, eMarketer has issued a whitepaper detailing seven guidelines for achieving ROI from social media.





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