Tapping the P2P Power in B2B

30 03 2011

Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a daily basis. As we grow in our careers, to a specialized strategic role, like a CIO, there are fewer peers, and they are less readily available, so there is a shift in the ease in which you can engage peers. Individuals need to more actively seek out peer connections to share best practices and bounce ideas off of each other. And even though engaging peers, at this stage, requires additional effort, it is considered time well spent. The majority (76%) of senior IT management consider peers to be their top resource for keeping up-to-date with new technologies and enhancing knowledge needed to be effective in their role.

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