The Google +1 Button and What It Means for Marketers

11 04 2011

Recently I wrote about how social ratings such as online customer reviews may begin to affect search engine rankings. I ended that particular column by stating: “My guess is that Google…will continue to work to uncover a potential solution to begin truly integrating social reviews into the core algorithm.”

I would never call myself a prophet of course, but given Google’s recent launch, I would venture to say that I hit the nail smack-dab on the proverbial head.





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