Pitfalls of Corporate-Rebranding Implementation

19 04 2011

Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it’s a necessary endeavor.

The corporate visual identity becomes especially important in instances of organizational change, because that identity symbolizes the new entity, provides visibility and recognizability, and communicates the new corporate structure.

Many studies and guides cover the benefits and management of corporate identity, the principles and process of rebranding, and the essentials and mistakes of strategic implementation, but there are far fewer that deal with tactical execution and follow-through.

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