Marketers Playing It Too Safe (Creatively)

22 04 2011

In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group.

Nearly one-half of surveyed ad and marketing executives say companies don’t take enough risk:

  • 35% of ad execs say their agencies don’t take enough risk with creative projects, and another 7% say such agencies “play it much too safe.” 
  • 25% of marketing exes say their firms don’t take enough risk, and another 18% say such firms “play it much too safe.”





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