Survey says social media marketing brings new customers to B2B and B2C brands

26 05 2011

Marketers doubting the efficacy of social media campaigns in generating ROI might consider the latest State of Inbound Marketing survey from Hubspot, which indicates that cross-industry brands are acquiring new customers through their social campaigns. Sixty-two percent of businesses say social media marketing has become more important in generating inbound leads in the past six months.

The study asked marketers about their Twitter, Facebook and LinkedIn usage and success. All three platforms have proven to bring in more new clients year-over-year. For instance, 44 percent of marketers say they acquired new customers via Facebook in 2010 compared to 48 percent in 2011. Twitter also showed y-o-y gains, with 42 percent of marketers saying the microblogging site brings in new customers.

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