5 Things That All Digital Marketers Should Know About Audience Targeting

2 06 2011

If, as a marketer, you were asked to answer the question “why should you target audiences?” coming up with a suitable answer is pretty easy. At the core of any effective marketing campaign, online or off, the ultimate goal of any campaign is to get the right message (offer) to the right person at the right time. Good targeting allows marketers to better control campaign outcomes to make sure that they reach their goals.

Understanding the “why” is a no-brainer. What’s a lot harder to broach is the “how” associated with audience targeting.

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