The Secret to B2B Mobile App Success? Custom Content.

29 06 2011

B2B companies’ use of mobile apps to reach their customers is nothing new, but B2B companies using mobile apps strategically and according to industry best practices — that’s largely uncharted territory. While many consumer-facing companies have mastered the art of offering users value and entertainment through interesting content, ecommerce, games, video, GPS features, and the like, businesses that cater to other businesses largely default to thinly-veiled promotional apps — if they offer apps at all.

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