It’s The Content, Stupid!

31 08 2011

In today’s age of omnipresent media, online marketing channels often serve as the first point of contact with future customers, whether it’s an online review, a LinkedIn company page, or a product description on your Web site. The web, via its various incarnations ranging from user reviews to YouTube videos, has emerged as the world’s primary resource for obtaining information. In fact, according to a December 2010 study released by Forrester Research, U.S. consumers now spend as much time online as they do sitting in front of the television.





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