What to Do When E-Books and Round-Up Posts Just Won’t Cut It

5 12 2011

Some strategies are tested and true. They’ve been used successfully by so many people in so many situations that we’ve learned to expect that they work, and will work for us. Period.

Round-up posts and e-books are both examples of that phenomenon. They’ve become ubiquitous, and for good reason. They seem to work, without fail. Or, do they?

READ MORE HERE!

Advertisements




Publishers Build Out Digital Marketing Services

13 05 2011

If everyone’s a publisher – from solo bloggers to Fortune 500 companies that maintain YouTube channels, mobile apps, and Facebook Pages – where does that leave traditional publishers?

Publishers have been forced to supplement traditional media sales with more advanced services, including interactive marketing strategies and technologies – or risk becoming obsolete.

READ MORE HERE!





Four Reasons Your Boss Should Care About Social Media for SEO

6 04 2011

We’ve all heard the arguments and dismissals. Twitter: “How can you say anything useful in 140 characters or less?” Facebook: “It’s a total waste of time.” “We don’t need friends. We need sales.” It can still be surprisingly difficult to justify why social media is relevant to business. With that in mind, here are some thoughts and justifications to help convince the remaining doubters on why your organization should reconsider its position and get actively involved in one or more social media channels.

READ MORE HERE!





Social Marketing Gaining Prominence in Companies’ Plans

6 04 2011

As social media takes firmer hold of marketers’ attention and budgets, favored social channels, their primary uses and their individual strengths are becoming more evident, according to a new study by BtoB.

“Emerging Trends in B-to-B Social Marketing: Insights From the Field,” released today, found that 93% of all b2b marketers are engaged to some extent in social media marketing, with the most-used channel, LinkedIn, employed by 72% of survey respondents. Facebook (71%) and Twitter (67%) are nearly as popular, and together these three form the core of most b2b marketers’ social media programs.

READ MORE HERE!





Deal-a-day Sites Catch On in B2B

5 04 2011

Alex Miranda was an entrepreneur looking for a new way to promote his Web design firm, MyProSuite. Late last year, he approached Groupon to see if the booming social commerce site would run an offer from his company.

The way Miranda tells the story, Groupon declined to run the offer because MyProSuite didn’t fit its vendor profile. The experience, however, gave Miranda an idea: He would start a deal-a-day site with a b2b bent, mainly focusing on small and midsize businesses.

Miranda launched BizGrouper, which has a South Florida focus, in February. He’s not alone in trying to bring a b2b flavor to the social commerce market that has been dominated by Groupon and LivingSocial. Recent rollouts of b2b deal-a-day sites include B2Bucks, BizyDeal, BossRocket, GroupPrice, OfficeArrow and RapidBuyr.

READ MORE HERE!





Forrester says b2b marketing budgets will increase 6.7% this year

23 03 2011

B2b marketers will increase their marketing budgets on average 6.7% this year over last year, according to a new report from Forrester Research.

The report, “Bigger B2B Marketing Budgets Come With Great Expectations,”  found that the high-tech services area is leading growth (an average 17.0% increase this year), followed by finance and insurance (7.8%), high-tech products (5.9%), business and professional services (4.3%) and manufacturing (4.3%).

READ MORE HERE!





Celebrity Followers, Fans, Valuable to Brands

23 03 2011

Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

Celebrity fans and followers are more likely to offer advice and opinion to fellow online consumers, particularly on entertainment topics. For example, 32% of adult fans of celebrities online frequently provide advice on movies, and such fans are 44% more likely to do so than online adults on average.

READ MORE HERE!