Brands Undertaking Market Research Reap Rewards Through Customer Loyalty

9 02 2012

A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

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What to Do When E-Books and Round-Up Posts Just Won’t Cut It

5 12 2011

Some strategies are tested and true. They’ve been used successfully by so many people in so many situations that we’ve learned to expect that they work, and will work for us. Period.

Round-up posts and e-books are both examples of that phenomenon. They’ve become ubiquitous, and for good reason. They seem to work, without fail. Or, do they?

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Three Steps to Choosing the Right Marketing Automation Platform

8 07 2011

Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, “We were going to have fewer but more meaningful touch points with prospects and send only highly qualified leads to sales. It sounded great. I was ready!”

But the reality fell short of the anticipated glory for McLellan. “What someone should have told me,” she notes, “is that the first year of implementing a new platform is rough and that the first year is just a sampling of the hard work involved for years to come.”

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Marketing Strategies for Reaching Consumers Using Tablets

8 07 2011

Android, Motorola Zoom, iPad, iOS, and iPad 2. What do these operating systems, and tablet devices mean to marketers? How are marketers able to effectively reach consumers using tablets?

I reached out to Chuck Martin, founder of the Future Mobile Institute and author of the new book, ” The Third Screen,” and Harry Kargman, founder and CEO of Kargo, for insights.

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17 Content Creation Ideas to Inspire You

8 07 2011

In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?”

And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all.

Brightly doodled, the 17 content creation ideas covered in the course should inspire beginning bloggers (and, heck, even those with a zillion posts under their belt) to churn out engaging, awareness-building posts all the time.

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5 Things That All Digital Marketers Should Know About Audience Targeting

2 06 2011

If, as a marketer, you were asked to answer the question “why should you target audiences?” coming up with a suitable answer is pretty easy. At the core of any effective marketing campaign, online or off, the ultimate goal of any campaign is to get the right message (offer) to the right person at the right time. Good targeting allows marketers to better control campaign outcomes to make sure that they reach their goals.

Understanding the “why” is a no-brainer. What’s a lot harder to broach is the “how” associated with audience targeting.

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Listening Is Not a CRM Exercise

2 05 2011

Marketers have always claimed to listen to customers. Now that we have a chance to listen to social activity and feedback, we find that it not only overwhelms us with volumes of data, but it forces us to approach customer relationship management (CRM) and automation in a new way.

Using social sentiment data in direct marketing outreach requires an adjustment in practices. Data from social listening is fundamentally different primarily because it’s not tied to an individual, and may not even be tied to an audience profile. In short, it’s hard for marketers to adapt to operating in the fluid state of social data when we are used to operating in the precise world of CRM data.

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