Brands Undertaking Market Research Reap Rewards Through Customer Loyalty

9 02 2012

A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

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Search Optimization Is Still Part of Social Media Marketing

31 08 2011

There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.'” As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my eyebrow with skepticism at those marketers who proclaim that with social media, you no longer need to worry about SEO. Apparently they missed the memo that people also search in social media communities.

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Three Steps to Choosing the Right Marketing Automation Platform

8 07 2011

Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, “We were going to have fewer but more meaningful touch points with prospects and send only highly qualified leads to sales. It sounded great. I was ready!”

But the reality fell short of the anticipated glory for McLellan. “What someone should have told me,” she notes, “is that the first year of implementing a new platform is rough and that the first year is just a sampling of the hard work involved for years to come.”

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Marketing Strategies for Reaching Consumers Using Tablets

8 07 2011

Android, Motorola Zoom, iPad, iOS, and iPad 2. What do these operating systems, and tablet devices mean to marketers? How are marketers able to effectively reach consumers using tablets?

I reached out to Chuck Martin, founder of the Future Mobile Institute and author of the new book, ” The Third Screen,” and Harry Kargman, founder and CEO of Kargo, for insights.

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Before You SEO: Three Steps to Help Your Website Earn Its Keep

20 06 2011

As with so many other technologies in our tech-crazed world, search engine optimization (SEO) technologies are way ahead of our abilities to use them for a rational purpose.

As soon as we conceive of a new business, or hire a marketing whiz to take an old business “to the next level,” we are consumed with keywords, search rankings, and social media, as if doing exactly what the rest of the world does has ever made anyone rich.

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5 Things That All Digital Marketers Should Know About Audience Targeting

2 06 2011

If, as a marketer, you were asked to answer the question “why should you target audiences?” coming up with a suitable answer is pretty easy. At the core of any effective marketing campaign, online or off, the ultimate goal of any campaign is to get the right message (offer) to the right person at the right time. Good targeting allows marketers to better control campaign outcomes to make sure that they reach their goals.

Understanding the “why” is a no-brainer. What’s a lot harder to broach is the “how” associated with audience targeting.

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Add SMS to Your Email Program

2 06 2011

Once you have built your email program around your customer lifecycle and automated your programs and optimized the creative for mobile devices, what is your next challenge?

For many B2B marketers, it is adding SMS touch points to the digital marketing mix.

SMS marketing can be incredibly powerful. It’s simple and most will almost instantly view an SMS message once received. This tactic in your digital arsenal will allow you to target an audience and almost guarantee they will view your content.

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