Using Search Marketing to Stay Out of Bankruptcy

1 04 2011

Over the last year, an inordinate number of retailers filed for Chapter 11 bankruptcy. Interestingly, over the past three years, my firm pitched nearly every one of them on managing paid search, but failed to win their business. Given that so many of these bankrupt prospects chose another path, it seemed like a fun exercise to evaluate what these firms did wrong in relation to their search marketing campaigns.



Top B2B Agencies Grow as Economy Bounces Back

15 03 2011

As the economy began to improve and marketers increased ad spending last year, b2b ad agencies saw their businesses once again expand after two years of client cutbacks.

Ad spending during the first nine months of 2010 was up 6.4% over the year-earlier period, according to Kantar Media. “We characterize 2010 as a very strong recovery,” said John Seifert, chairman-CEO of Ogilvy & Mather North America, New York, winner of the large-agency category in BtoB’s Top Agencies special report.