Celebrity Followers, Fans, Valuable to Brands

23 03 2011

Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

Celebrity fans and followers are more likely to offer advice and opinion to fellow online consumers, particularly on entertainment topics. For example, 32% of adult fans of celebrities online frequently provide advice on movies, and such fans are 44% more likely to do so than online adults on average.



Top B2B Agencies Grow as Economy Bounces Back

15 03 2011

As the economy began to improve and marketers increased ad spending last year, b2b ad agencies saw their businesses once again expand after two years of client cutbacks.

Ad spending during the first nine months of 2010 was up 6.4% over the year-earlier period, according to Kantar Media. “We characterize 2010 as a very strong recovery,” said John Seifert, chairman-CEO of Ogilvy & Mather North America, New York, winner of the large-agency category in BtoB’s Top Agencies special report.


Study Shows 84% of B2B Professional Service Firm Marketers Use Content Marketing

24 02 2011

A new report by the Content Marketing Institute written by Clare McDermott of SoloPortfolio reveals that professional service firm (PSF) marketers are heavy users of content marketing—particularly social media, articles, and e-newsletters.

What’s more, 51% plan to increase their investment over the next 12 months, and another 46% expect their investment to remain steady.


Eight Ways to Get Your Brand Known Around the Globe

14 02 2011

In this age of global business, engaging only one nation’s consumer base is a sure way to plateau your company’s revenue and growth. 

 In countries with less competitive Internet markets and less refined search engines, it used to be enough to simply translate the English copy into the local language and start doing business.  With so few companies doing it, there was limited competition, and ranking highly in the results pages of search engines used worldwide wasn’t difficult.  This is no longer the case.