Cutting Through the Remarketing Clutter With RTB

27 04 2011

Have you ever gone to a marketing company’s website and you still can’t figure out what that business does? After five minutes on the site, you leave wondering, what do they actually do?

Since the display landscape has changed dramatically in the past few years, this happens more than ever in the display ecosystem, and the plethora of solutions out there for accessing real-time bidding (RTB) inventory can be confusing.



How Search Insights Inform Display Ad Buying

22 03 2011

Online media strategy can be as easy or as difficult as the planner and buyer choose to make it…but not without consequences. The much-hyped, real-time bidding (RTB) route of online media buying – which is generally for large-scale, audience-profile-driven branded buys and currently predominated by remnant (unsold) ad space – isn’t the right fit for all kinds or sizes of advertisers. Though there are plenty of media research tools out there, let’s now focus on how search can inform the media plan.