Search Optimization Is Still Part of Social Media Marketing

31 08 2011

There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.'” As I am primarily a social media marketer, but have deep roots in search engine optimization, I raise my eyebrow with skepticism at those marketers who proclaim that with social media, you no longer need to worry about SEO. Apparently they missed the memo that people also search in social media communities.



Before You SEO: Three Steps to Help Your Website Earn Its Keep

20 06 2011

As with so many other technologies in our tech-crazed world, search engine optimization (SEO) technologies are way ahead of our abilities to use them for a rational purpose.

As soon as we conceive of a new business, or hire a marketing whiz to take an old business “to the next level,” we are consumed with keywords, search rankings, and social media, as if doing exactly what the rest of the world does has ever made anyone rich.


Four Reasons Your Boss Should Care About Social Media for SEO

6 04 2011

We’ve all heard the arguments and dismissals. Twitter: “How can you say anything useful in 140 characters or less?” Facebook: “It’s a total waste of time.” “We don’t need friends. We need sales.” It can still be surprisingly difficult to justify why social media is relevant to business. With that in mind, here are some thoughts and justifications to help convince the remaining doubters on why your organization should reconsider its position and get actively involved in one or more social media channels.


Four Tips To Make Your Content Strategy Pay Off For B2B SEO

5 04 2011

Build it, and they will come. That’s what Dan thought when he devised his B2B content strategy. But four months into it, he wondered where he had gone wrong. His site had received little traffic from his content efforts. Unfortunately, he had made the same mistake many B2B marketers do.


B2B Marketers Need To Budget More Than Dollars And Cents

5 04 2011

We’ve long said that marketing is an investment, rather than a cost centre, and that’s absolutely the case. A business that views marketing merely as an expenditure rather than a tool to increase market share and revenue is doomed to failure. Marketing requires investment of money, time and resources to be successful. To borrow a line from a Canadian bank’s advertising campaign, “you’re richer than you think” when it comes to having “budget” for marketing. And here’s why.

The financial investment in your marketing is just one part of the puzzle; the resources  you can devote to marketing may not represent a huge bump in your costs but may, ultimately, have substantial impact on your bottom line. Below, I’ll examine some of the trends shown in published reports about how B2B companies are spending their money, and how they’re investing their time and energy in the hopes of boosting revenues.


Six Steps for Optimizing Images for SEO

4 04 2011

The use of images, along with other media elements, has always been a way to engage your visitors and hold their attention. Many websites have too much text that visitors will never read. Why not integrate more contextual images into your content? Not to mention they are more important since the rise of blended or universal search.

So not only do images help engage your visitors but you can also achieve high rankings within the search engines for images and pictures you have on your site. So how do you optimize images for SEO?


B2B SEO grows more important among small companies

22 03 2011

Looking to save money on advertising in the long term, more small companies intend to incorporate search engine optimization into their greater B2B online marketing initiatives, a new survey conducted by Network Solutions indicates.

More than one-quarter of the small businesses polled (27 percent) said they currently had a search engine optimization plan in place, which is up from the 19 percent that used this strategy in 2010. Additionally, more companies intend to develop B2B SEO plans over the next two years, with 36 percent planning to have an SEO strategy in that time frame.