Add SMS to Your Email Program

2 06 2011

Once you have built your email program around your customer lifecycle and automated your programs and optimized the creative for mobile devices, what is your next challenge?

For many B2B marketers, it is adding SMS touch points to the digital marketing mix.

SMS marketing can be incredibly powerful. It’s simple and most will almost instantly view an SMS message once received. This tactic in your digital arsenal will allow you to target an audience and almost guarantee they will view your content.