Marketing Strategies for Reaching Consumers Using Tablets

8 07 2011

Android, Motorola Zoom, iPad, iOS, and iPad 2. What do these operating systems, and tablet devices mean to marketers? How are marketers able to effectively reach consumers using tablets?

I reached out to Chuck Martin, founder of the Future Mobile Institute and author of the new book, ” The Third Screen,” and Harry Kargman, founder and CEO of Kargo, for insights.

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