What to Do When E-Books and Round-Up Posts Just Won’t Cut It

5 12 2011

Some strategies are tested and true. They’ve been used successfully by so many people in so many situations that we’ve learned to expect that they work, and will work for us. Period.

Round-up posts and e-books are both examples of that phenomenon. They’ve become ubiquitous, and for good reason. They seem to work, without fail. Or, do they?

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Marketing Strategies for Reaching Consumers Using Tablets

8 07 2011

Android, Motorola Zoom, iPad, iOS, and iPad 2. What do these operating systems, and tablet devices mean to marketers? How are marketers able to effectively reach consumers using tablets?

I reached out to Chuck Martin, founder of the Future Mobile Institute and author of the new book, ” The Third Screen,” and Harry Kargman, founder and CEO of Kargo, for insights.

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Publishers Build Out Digital Marketing Services

13 05 2011

If everyone’s a publisher – from solo bloggers to Fortune 500 companies that maintain YouTube channels, mobile apps, and Facebook Pages – where does that leave traditional publishers?

Publishers have been forced to supplement traditional media sales with more advanced services, including interactive marketing strategies and technologies – or risk becoming obsolete.

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Four Reasons Your Boss Should Care About Social Media for SEO

6 04 2011

We’ve all heard the arguments and dismissals. Twitter: “How can you say anything useful in 140 characters or less?” Facebook: “It’s a total waste of time.” “We don’t need friends. We need sales.” It can still be surprisingly difficult to justify why social media is relevant to business. With that in mind, here are some thoughts and justifications to help convince the remaining doubters on why your organization should reconsider its position and get actively involved in one or more social media channels.

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Social Marketing Gaining Prominence in Companies’ Plans

6 04 2011

As social media takes firmer hold of marketers’ attention and budgets, favored social channels, their primary uses and their individual strengths are becoming more evident, according to a new study by BtoB.

“Emerging Trends in B-to-B Social Marketing: Insights From the Field,” released today, found that 93% of all b2b marketers are engaged to some extent in social media marketing, with the most-used channel, LinkedIn, employed by 72% of survey respondents. Facebook (71%) and Twitter (67%) are nearly as popular, and together these three form the core of most b2b marketers’ social media programs.

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B2B Marketers Need To Budget More Than Dollars And Cents

5 04 2011

We’ve long said that marketing is an investment, rather than a cost centre, and that’s absolutely the case. A business that views marketing merely as an expenditure rather than a tool to increase market share and revenue is doomed to failure. Marketing requires investment of money, time and resources to be successful. To borrow a line from a Canadian bank’s advertising campaign, “you’re richer than you think” when it comes to having “budget” for marketing. And here’s why.

The financial investment in your marketing is just one part of the puzzle; the resources  you can devote to marketing may not represent a huge bump in your costs but may, ultimately, have substantial impact on your bottom line. Below, I’ll examine some of the trends shown in published reports about how B2B companies are spending their money, and how they’re investing their time and energy in the hopes of boosting revenues.

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Deal-a-day Sites Catch On in B2B

5 04 2011

Alex Miranda was an entrepreneur looking for a new way to promote his Web design firm, MyProSuite. Late last year, he approached Groupon to see if the booming social commerce site would run an offer from his company.

The way Miranda tells the story, Groupon declined to run the offer because MyProSuite didn’t fit its vendor profile. The experience, however, gave Miranda an idea: He would start a deal-a-day site with a b2b bent, mainly focusing on small and midsize businesses.

Miranda launched BizGrouper, which has a South Florida focus, in February. He’s not alone in trying to bring a b2b flavor to the social commerce market that has been dominated by Groupon and LivingSocial. Recent rollouts of b2b deal-a-day sites include B2Bucks, BizyDeal, BossRocket, GroupPrice, OfficeArrow and RapidBuyr.

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