Make it Big: Three Social Media Lessons From Rock Stars

30 03 2011

Rebecca Black, a 13-year-old girl from Orange County, Calif., becomes an iTunes top seller, reaching No. 31 on the iTunes 200 chart three days after the release of  “Friday,” a song that went viral.  The video for the song, posted to YouTube on Feb. 10, went from having a couple thousand views to more than 22 million in less than one week (and its current views have topped—get this—61 million). Her name was a Twitter trending topic for 12 consecutive days, outlasting the #PrayForJapan trending topic.

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Seven Content Marketing Events You Need To Know About

30 03 2011

Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing treats.  Thanks to our amazing content marketing team and contributors for making much of this possible.

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How to Improve Odds of Success in Video Marketing: Follow the Money

14 03 2011

YouTube is monetizing over 2 billion video views per week globally. So, follow the YouTube partners who are making that money.

For example, take a closer look at Next New Networks, an independent video production company based in New York. As Danny Goodwin reported last week in his post, “YouTube Buys Video Producer Next New Networks,” the company behind two of YouTube’s top videos of 2010 has yet to see meaningful revenue from advertising despite having 2 billion views and more than 5 million subscribers.

How did Next New Networks become successful in video marketing? And, more importantly, what lessons can you learn from their eight-figure success story? According to Ben Relles, who headed up programming and development at Next New Networks, there were three key drivers for this success.

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