Email still continues to attract marketers, according to a survey of business executives from Strongmail. When asked which marketing tactics would get bigger parts of their budgets in the coming year, 65% said they would increase spending on email, while 57% targeted social media for expansions.
Search (41%) is still among the growth drivers for marketing, and mobile (35%) is on more marketers’ radar. But there seems to be less interest in traditional advertising, with only 25% of respondents saying they would increase spending on media buying.
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